REEBOK: NANO X

For the launch of the Nano X, the tenth silhouette in the Nano franchise, Reebok wanted to tell a fresh story, reaching beyond their traditional crossfit consumer, while laddering up to the Sport the Unexpected brand platform.

The creative is designed to specifically connect with the part-time engager in an inclusive and inviting way. Leveraging a design-system featuring bold colors, unexpected use of typography, and engaging photography, we create excitement around the shoe's updated design. Entry- to mid-level movements provide approachability and attract the new consumer base.

We showed the all around versatility of the Nano X using a variety of training maneuvers displayed outside of the traditional box. We challenge consumers to reconsider the Nano as an all-purpose trainer rather than simply a crossfit shoe.

Roundhouse Agency, 2020

Creative Director: Mako Miyamoto
Art Director: Andrew Maudlin
Senior Designers: Jess Jones, Gabe Bledsoe, Alice Baldwin