NIKE WORLD CUP JERSEY LAUNCH

For the World Cup 2014 Nike jersey launch, we designed a complete custom takeover of the Upper 90 soccer store in Brooklyn, NY. The buildout featured several premium sculptural jersey displays, as well as curated cleat walls. We also created a mural for the facade of the store, a customization station as well as an indoor soccer pitch.

SET Creative, 2014

Art Director: Dan Zimmerman
Designer: Jess Jones