ARC’TERYX GLOBAL BRAND STRATEGY

Our goal was to take the customer on a journey through the brand’s commitment to quality and craftsmanship. We used interactive experiences, process videos, an Archaeopteryx fossil casting and curated product displays to give Arc’teryx the identity and visibility it needed as a premium outdoor brand. 

SET Creative, 2014

Art Director: Roe Goodman 
Designer: Jess Jones, Jeffrey Baratta, Katie Soule