REEBOK: FLOATRIDE REEGROW

For the launch of the Floatride ReeGrow plant based running shoe, Reebok wanted to show the 4 simple ingredients that make up their best selling running shoe: Eucalyptus fiber, .anti-microbial algae insoles, castor bean midsoles, and raw rubber soles. The creative is designed to connect with consumers looking for more sustainable products, and the health conscious consumer.

Roundhouse Agency, 2021

Creative Director: Mako Miyamoto
Art Director: Ian McGillivray
Senior Designers: Jess Jones